Privacy Policy

1. Who We Are

Helpful Machines Ltd
128 City Road
London
United Kingdom
EC1V 2NX

Email: info@helpfulmachines.com

2. About This Website

This website is an informational website. We do not provide user accounts, contact forms, newsletter sign-up, analytics, or advertising tools through this website.

If you choose to contact us, the website may offer a mailto link that opens your own email client. We do not receive any information from that action unless and until you send us an email yourself.

3. Information We May Process Automatically

We do not directly ask visitors to submit personal information through this website. However, limited technical information may be processed automatically in order to deliver, secure, and protect the website.

This may include:

• IP address
• browser type and version
• device and operating system information
• date and time of requests
• requested pages and files
• technical security and network event data

4. Why We Process This Information

We process this limited technical information only as necessary to:

• make the website available;
• maintain website security and reliability;
• detect, prevent, and mitigate malicious traffic, abuse, and denial-of-service attacks; and
• diagnose technical and performance issues.

Where UK data protection law applies, our lawful basis for this processing is our legitimate interests in operating, securing, and protecting our website and related infrastructure.

5. Hosting and Security Providers

This website is delivered using Cloudflare and related hosting infrastructure. As part of providing reverse proxy, caching, delivery, and security services, technical request data may pass through those systems.

Depending on the security or abuse-prevention features enabled at the infrastructure level from time to time, these services may also use technical measures such as challenge pages or similar protective mechanisms.

6. Cookies and Similar Technologies

We do not intentionally use analytics cookies, advertising cookies, or other non-essential cookies through this website's own code.

However, security, hosting, or abuse-prevention services provided at the infrastructure level may in some cases use cookies or similar technologies where necessary to protect the website, manage malicious traffic, or maintain service integrity.

If we introduce analytics, advertising, or other non-essential cookies in future, we will update this Privacy Policy and, where required, request consent before using them.

7. How Long We Keep Data

We do not maintain a customer database through this website.

Any technical logs or security records are retained only for as long as reasonably necessary for security, operational, and troubleshooting purposes, after which they are deleted, overwritten, or allowed to expire in accordance with our internal practices and those of our service providers.

8. International Transfers

Some of our service providers may process technical website traffic data outside the United Kingdom. Where that happens, we take reasonable steps to ensure that any required safeguards are in place.

9. Your Rights

Under UK data protection law, you may have rights in relation to your personal data, including rights to request access, correction, erasure, restriction, or objection, depending on the circumstances.

If you have a privacy-related question, please contact us at info@helpfulmachines.com.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your data protection rights have been infringed.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.